At Graphcom we believe that our clients are the experts in their industry and we are the experts in ours. That means that, when possible, we prefer a collaborative approach wherein we obtain preliminary information from you, and feedback throughout the process whenever necessary. In between those milestones, we’ll put our industry knowledge and expertise to work to fulfil the goals of the project at hand.
In some cases where the project is a straight ahead piece of design, web, copywriting, etc., we’ll set to work on our own and provide you with opportunity for input towards project’s end. It’s all a matter of client preference and the complexity of the project. Regardless of process, however, we believe in simplifying complex issues through creativity and know-how when ever possible.
That means we believe in purposeful creativity. Our team has experience outside the workplace that includes the art world, creative writing, theatre, film, television and radio. We know that creativity, in the artistic sense of the word, is best applied when it is required. To that end, sometimes the most creative solution to a challenge is to deliver straightforward design and messaging. After all, the goal is to reach people. Our expertise and experience arms us with the knowledge to know what type of creativity a project requires. In far too many cases, it is possible to bypass the best solution while looking for an over the top approach that fails on all levels. We won’t let that happen.