THE PROJECT
Prince Edward Island's Imageworks offers a line of Welcome PEI publications on an annual basis that introduces the province to visitors from a local’s perspective. When they were looking for an agency to work closely with to escalate and revamp their print guides, maps, and web product, they contacted us.
Since 2014, Graphcom has been providing design and layout as well as significant ad collection for yearly editions of Welcome PEI Travel Guide, Welcome PEI Guide to Charlottetown, Great PEI Experiences, Culinary Trail & Dining Guide, Your Island Escape, Charlottetown Map, Charlottetown Concierge Map, Moncton Concierge Map, PEI Vacation Map, and Summerside & NCCD Map. We’ve done the same for the Welcome PEI website, complete with featured listings, vacation packages and local's blog.
“I have been extremely impressed with the talent at Graphcom. For well over five years they have consistently delivered creative that surpasses my expectations. They take ideas and translate them into beautiful stories and artwork, but best of all, they are a pleasure to work with! I can honestly say they have “jumped through hoops” on a number of occasions to make sure our creative was delivered on time and on budget. I would highly recommend them.”
Monette Pasher, Marketing Director, Dunne Group
We work with Imageworks/Dunne Group annually to facilitate the development of new publications, to update both the overall appearance of each publication, and to improve layout in terms of aesthetics for readers and convenience for advertisers. We also create ad specs sheets/PDFs for sales purposes and liaise with advertisers to collect their artwork. To improve the ad collection process, our web department developed an AdTracker system that allows each of us involved in the backend of ad collection to communicate and update the current status of each ad. Graphcom also develops the artwork for the Welcome PEI stands that hold Welcome PEI publications in Visitor Information Centres, the Charlottetown Airport, and other locations specific to travellers when in PEI.