The Arts & Heritage Trail PEI is an initiative of the PEI Crafts Council with the support of the Tourism Industry Association of PEI and the provincial and federal governments. Its purpose is to highlight and promote arts and heritage locations across the province.
The challenges in designing a logo for this endeavour was to determine an iconic Prince Edward Island element that was not overused, that was visually appealing, that could be represented graphically, and that could be reproduced in a number of colours (each representing a sub-category such as Built Heritage, Visual Arts, etc.).
Our solution was to turn to the delicate marram grass that helps hold PEI’s dune system together.